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Theresa Moynihan

Theresa is our Marketing Assistant. She provides support to our project managers in the form of administration, co-ordination and research. She comes from a production planning background so she has honed her project management skills in a 24/7 environment with quick turnaround – obviously a useful thing in marketing too! Her time working in the local library and her years of recruiting and organising volunteers for community events means she’s not short on communication skills either. Theresa has a passion for and active interest in life-coaching - so we may also have a business mentor in the making too!

Projects Theresa has had a hand in recently:

 

·         Building a media list for local advertising

·         Desk research into consumer goods markets

·         Database analysis on the global  domestic electrical appliances market

·         Project management of a mailing programme including data acquisition

 

 

 

Melanie de Lange

 

Mel manages market intelligence projects on behalf of our clients who are some of the country’s leading specialist providers. She came to us with impressive credentials from Blackwell Publishing in Oxford where she was Marketing Manager for their scientific list - so she is well-placed to appreciate the day-to-day challenges our publishing clients face. Her success in completing the Chartered Institute of Marketing’s Postgraduate Diploma (in which she achieved impressive grades) cemented her interest in market research and analysis and convinced her that she should take a new direction. Her role combines lots of analysis and strategic thinking with her considerable writing skills. 

Projects Mel will be managing:

Mel has successfully delivered several UK market reports and during 2008 will be researching and writing on a range of markets and consumer groups covering food and drink, house wares, white goods, lifestyle groups, medicines, cosmetics and toiletries both in the UK and globally.

 

While Mel is dedicated to serving our customers with market research and writing needs she has lots of experience in marketing communications too, both in publishing and the social enterprise sector, so she’ll lend a hand with clients who can benefit from this expertise from time to time.