Reconnaissance

Do you know the lie of the land?  Reconnaissance gives you the killer facts to help you understand the trends that affect your market.

Reconnaissance includes:

·   Tips on how to research your market

·   Headline results from published research

·   Key trends which impact how we do business

So let’s start with a free source of key market information

The government spends millions gathering data but did you know a mass of it is available to you for free? Everything from family expenditure surveys, housing audits, population statistics, industry sector info, even the average age at which a woman in the UK has her first child! And how much pocket-money the average 13 year old gets and what they spend it on!

It’s all there at www.statistics.gov.uk

And you can even view local data using the ‘Neighbourhood’ tool on the site to search by ward and postcode. So if you need income data for households within certain postcodes its there or if you want to look at the ethnic make-up of a county its there.

The search tools are very powerful and if all else fails there is a very efficient helpline service which will tell you if the info you are looking for is available; and if it is they will usually send you an e-mail link to the relevant spot on the site.

Thanks gov!

Found any good marketing websites lately? Let us know and we’ll add it to our favourites and check it out.

Did you know?

By 2010 one in four households will be occupied by a single person. This is just one of the many key trends any business in consumer goods should be aware of. It will have a huge impact on demand for consumer goods and services. But how do you find these key facts? Well that’s why Reconnaissance is here – to point you to the facts and help you to think about what they mean for your business.

Need help with market research?

We can do the leg-work for you. Take a look at what we’ve done for others recently.