Buzzwords

We all use jargon – it’s a fact of life. In Buzzwords we unravel all that fancy marketing jargon into plain and simple English.

Over the coming months Buzzwords will build into a comprehensive list of no-nonsense explanations on marketing terminology and concepts.

Added value refers to the increase in worth of a product or service as a result of a particular activity. In the context of marketing, the added value is provided by features and benefits over and above those normally found in the core product or service.

A competitive advantage is a clear performance which makes a product, service or business different from the competition on factors that are important to customers.

Differentiation - a marketing strategy aimed at ensuring that products and services have a unique element to allow them to stand out from the rest.

Market positioning – a marketing strategy that will position a business’ products and services against those of its competitors in the minds of consumers.